I Heart Facebook (And So Do College Students)

A recent Anderson Analytics survey revealed Facebook is the overwhelming favorite social networking site among college students.

Not that this should surprise anyone who knows any college students. But what did interest me was that Facebook is still considered “cool” by a vast majority of students. The experts predicted Facebook would lose its cool factor as it continues its “greying” trend. But that hasn’t been the case.

As a matter of fact, all other SNS were considered “lame” by a significant portion of college students. As a fervent Facebook fan I would have to agree. :)

My other favorite insight:

“Coke Facebook fans outnumbered Pepsi fans by approximately 20 to one.”

To read the article in its entirety, click here.

Thanks to Keith Davy and his CoJourner blog, where I first read about the article.